OMOROI, from Osaka to The World

When you think of Osaka, what springs to mind?
Maybe Takoyaki, Tsutenkaku Tower, or maybe leopard print outfits?
Osaka has long held a reputation of being a little unpolished, perhaps.
But we do have Universal studios, up-and-coming comedians, fancy cafes and even the Dotonbori area, famous for the Glico Running Man sign – you can’t say we aren’t a flashy and vivid city!
The spirit that underpins the city of Osaka is that of OMOROI, an Osakan take on the Japanese word for “interesting,” and goes further to include meanings like fun, cool, and unconventional.
“That’s OMOROI!” you shout, and whatever you’re doing becomes more fun -such is the energetic power of OMOROI in Osaka.
It’s this power that we are transmitting from the heart of the commercial city of Osaka, to the rest of the world.

We are NatsumeAtari.